Ballantine's: True Music Icon

Inspired by its ‘Stay True’ motto, Ballantine’s has partnered with music icons, fellow pioneers and boundary breakers, for its True Music platform. The first partnerships, with AC/DC and Queen, produced limited edition packs of its finest whisky. Our global On and Off Trade toolkits used each band’s iconic assets to give consumers a backstage pass to a legendary collaboration that rocks. John Lennon and Elton John are next on stage!