Ballantine's: True Drinks

For people new to the drink, whisky can seem impenetrable and intimidating. Ballantine’s asked us to develop a BTL strategy that builds on thir True Drinks platform, breaking category norms and making whisky more accessible to people who wouldn’t normally choose it.

Our answer was ‘Our Whisky, Your Way’, a concept that invited consumers to enjoy whisky however suits them. On and Off Trade toolkits brought the ‘whisky for everyone’ essence to life for consumers around the world.