Beefeater: Ginita

To help Beefeater get a slice of the lucrative 'summer spritz' market, we created the Beefeater Ginita. Based on a classic Granita, the Ginita (see what we did there?) is a refreshingly simple gin cocktail for bar or home BBQ.

We developed a campaign with trade, digital and social assets, influencer kits and pop-up experiences, with a global toolkit that inspired successful execution by local markets around the world.