All our strategic and creative work is driven by trends and insights.
We have our finger on the pulse of culture and produce trends and insights reports that inform the creative output of our agency, helping the brands we work with to stay relevant to consumers and always a step ahead of the competition.
Focusing on how consumers spend their downtime, we drew insight from the bespoke research we commissioned with over 2,000 participants across Great Britain.
We delve into the cannabis sector, the macro consumer trends that are driving behavioural change in this fast emerging category and the implications for brands.
In our second edition of ‘Show Me’ we focus on the fundamental belief that design is not a passive part of the creative process; it can play an active role in influencing and shifting people’s behaviour.
It has been widely reported that the proportion of young people choosing to drink alcohol is the lowest on record. We investigate the factors influencing this change in behaviour and the impact on drinks brands.
