A bit about us

Open wooden Hennessy box on a table displaying a decanter of Hennessy cognac, three small bottles with different shades of liquid, and two filled cognac glasses in an elegant room.

Two limited edition Ballantine's blended Scotch whisky bottles in open display cases themed after rock bands AC/DC and Queen, surrounded by music accessories including guitar picks, drumsticks, guitar cable and wristbands.

A red glass bottle of Garage Hardcore Cherry alcoholic drink on a flaming skateboard in motion on a city street at night, with a leopard print jacket displayed behind the bottle and blurred city lights and taxis.

Outdoor wall mural featuring a Day of the Dead theme with three arched panels; the left panel shows a bottle of Jose Cuervo Silver Tequila with colorful skull and floral designs, the center panel displays a large vibrant sugar skull with neon-style lighting, and the right panel shows a bottle of Jose Cuervo Reposado Tequila with similar colorful sugar skull art; neon text at top reads "Taste the Other Side," with "Day of the Dead" below the left bottle and "The Original Tequila" below the right bottle on a dark blue background.

Retail display booth featuring characters and elements from the Netflix series Stranger Things, including a large Demogorgon statue, images of the main cast, and merchandise such as clothing and accessories, with prominent neon red signage and the phrase 'We've got a code red!' in a store setting.

Airport advertisement display for Tequila 1800 Triple Cask featuring a bottle of tequila on the right and bold text on the left reading, 'Three casks. One unexpected destination.' with a gold seal stating 'Travel Retail Exclusive.'

Five boxes of Flavour Head botanical tea in a row, each featuring a colorful illustrated figure with a transparent circle showing the tea blend inside. From left to right: Crazy Exotic (rosehip, lemon verbena, cranberry, peppermint) with pink and red background; Wonderfully Zesty (orange, hibiscus, ginger, safflower) with orange background; Citrus Sunrise (cherry, yuzu peel, coconut flakes, sunflower petals) with yellow background; Mad About Mint (peppermint, spearmint, eucalyptus, lime leaves) with green background; Far Out Fruits (elderberry, bramble leaves, lemongrass, mallow flowers) with purple background.

White Honda Civic Type R with illuminated rear lights parked inside a metallic tunnel lit with red and blue lighting, a person walking towards the bright tunnel exit in the background.

Man with glasses and a cap sitting on a windowsill with arms crossed, next to a bottle of Ballantine's whiskey, a glass with ice and whiskey, a vinyl record player, and a collection of vinyl records beneath, in front of large window showing brick building outside.

The first question everyone asks

Why is a London creative agency named after a Midwestern American state? Here’s
the story, and what we’re about.
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Two middle-aged men wearing black t-shirts standing indoors with shelves and green plants in the background, both looking at the camera and smiling mildly.

Stuart Wood

Paul Brennan

The Show Me State (Of Mind)

We founded Missouri on a simple belief. Brands that make their claims credible through consistent, authentic experiences are the ones that win.

We named the agency after Missouri, the ‘Show Me’ state, and made its motto our mantra: ‘Don’t tell me, show me.’ It shapes everything we do, from the work we make for clients to what we ask of our team and how we work with clients.

Staying true to that idea has helped dozens of brands grow globally and many talented people build their careers. We’re proud of the work and the culture we’ve created.

Global reach, independent spirit

We’re part of Ruder Finn, one of the world’s largest independent marketing
communications agencies.
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With a team of 1,300 people in over 30 countries across four continents, our network brings a vast pool of sector expertise and resources, supercharging our creative capabilities and enabling us to deliver fully-integrated campaigns, with global scale and local cultural nuance.