Flavour Head: Big, Bold and Beautiful

Creating a new, cocktail-inspired 'botanical tea' category

Our friend Craig Harries wanted to shake up the saturated, rather dull herbal tea market and asked us to create a brand full of colourful personality. We came up with Flavour Head. The name is inspired by Craig describing himself as a ‘flavour

head’ (the easy bit!) and the product by cocktails. In the Missouri FlavourLab we tasted everything from ashwagandha to yuzu peel, creating a series of category-disrupting botanical blends.

Five Flavour Head botanical tea boxes with illustrated human figures in different colors, each with a circular window showing loose tea leaves as the figure's face; flavors include Crazy Exotic, Wonderfully Zesty, Citrus Sunrise, Mad About Mint, and Far Out Fruits.

A glass cup of tea with a Flavorhead tea bag steeping next to dried yellow flower petals, dried citrus peels, fresh cherries, a dried green leaf, a slice of coconut, and a box of Flavorhead Citrus Sunrise botanical tea on a green background.

With a ‘Big, Bold and Beautiful’ philosophy, the packaging matches the name, with characterful illustrations for the brand’s fun personality and vibrant colours for the flavours.

We built a brand world and all the assets for a hugely successful launch in delis and upmarket food stores. It won awards almost from day one and sits on foodie shelves across the UK. We’d even say it now heads up a new ‘botanical tea’ sub-category!