Beefeater x Lakwena

Three people sitting at a table with three large glasses of Beefeater London gin and tonic garnished with lemon and orange slices, and a colorful limited edition Beefeater Spirit of London gin bottle on the table.

The art of gin,
on the streets
of London


In a category that rarely does limited editions, we collaborated with London-based street artist Lakwena, remodelling the bottle and packaging and creating a 360° campaign that captured the attention of  Urban Explorers with a vividly different design.

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Three people holding large balloon glasses filled with a clear cocktail garnished with lemon and orange slices, branded with red Beefeater London logos, alongside a colorful limited edition Beefeater Spirit of London gin bottle on a gray table.
A woman in a light green outfit with gold earrings and colorful sneakers squatting on a black wooden bench, against a vibrant multicolored wall mural with text 'Beefeater London The Spirit of London Since 1820.'
Person wearing a red bucket hat and white t-shirt with red trim, both featuring a colorful Beefeater London logo, sitting on a paved surface and wearing red sunglasses.Colorful graphic with bold, large text reading 'WE MIX AND BLEND' in green, pink, white, and black on a vibrant multicolor background.
Three colorful street ads mounted on a metal fence with an urban graffiti wall behind them. Each ad promotes Beefeater London gin collaborating with Lakwena, featuring vibrant, multicolored rays and bold text. The left ad shows a pink and white cocktail in a glass with a straw and a Beefeater flag, the center ad shows a bottle of Beefeater gin with a rainbow-colored burst background, and the right ad displays the text "Beefeater The Spirit of London designed by Lakwena" in bright, block letters on a multicolor background.
Bold colorful graphic with the phrase 'WE MOVE AND SHAKE' in large text, surrounded by vibrant blocks of green, pink, purple, orange, blue, red, and black colors.Colorful mural on a brick wall with bold letters spelling 'BEEFEATER THE SPIRIT OF LONDON DESIGNED BY LAKAWENA' next to three red Beefeater London branded bicycles parked in a rack and a red car to the right.

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