Jameson: Ginger & Lime

Whiskey, refreshed

We repositioned Ginger and Lime as the new summer soda to grow Jameson's share of summer drinking occasions. Shot in sun-dappled outdoor moments, the global campaign captured the essence of Jameson and took the brand to new heights in summer.

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Wood-paneled bar area with multiple golden beer taps and rows of green Jameson whiskey bottles; a wooden sign with green neon lights displays 'JAMESON GINGER & LIME'; a chalkboard menu with specials is visible on the left wall listing dishes and prices in pounds.

Jameson Irish whiskey bottle next to two glasses of whiskey cocktails with ice and lime wedges, with text reading 'Jameson Ginger & Lime' and a lime graphic on a green wavy background.

A wooden bar counter displaying promotional tabletop cards and signs for Jameson Ginger and Lime Irish whiskey, featuring bottles of Jameson, glasses of whiskey with ice and lime wedges, and text highlighting refreshing offers and smooth finish.

Jameson Ginger and Lime promotional booth in a public indoor space featuring a green canopy with string lights, wooden barrels and crates filled with limes, a central display table with bottles, a staff member wearing a green apron, and two men tasting drinks at a high table.

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