Honda: HR-V

With forward-orientated lines and smooth surfaces, the HR-V embodies Honda’s clean modern philosophy. Introducing the self-charging hybrid to an environmentally-conscious audience, our lifestyle-focused campaign uses a mix of countryside and city locations. By showing people interacting with the car, we unpack the features and make it easy for potential buyers to understand how the car fits into their lives. A 360 launch campign unpacks the value story through the customer journey.