Foot Locker: Design Icon

Display showing Adidas Superstar sneaker details and history, including original release in 1969, with three pairs of Adidas Superstar shoes in black, white, and red on the floor below.

Putting sneakers
on stage


Foot Locker wanted to get its curated collection in front of a sneaker-mad audience, so we put the classics on stage. A flexible platform highlighted the heritage of its most famous


sneakers, then we got technical, showing off the incredible engineering behind every iconic shoe. Who said history was boring?

Display showing Adidas Superstar sneaker details and history, including original release in 1969, with three pairs of Adidas Superstar shoes in black, white, and red on the floor below.
Technical style illustration of a black and white Adidas Superstar sneaker showing side, top, and sole views with red annotations highlighting key features: 'The Low Top Pro' as the original low top basketball shoe, 'The Three' iconic stripes on the side, 'The Rubber Shell Toe' revolutionary in 1969 and still iconic, and 'The Herringbone' sole pattern adding grip and a non-marking sole.
Technical sketch of a sneaker with labels pointing to parts: the low top pro heel, the rubber shell toe at the front, the herringbone base sole, and the three iconic stripes on the side.

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