Foot Locker: Snake Pack

Box for Asics Snake Pack sneakers with a red card on top displaying the Asics and Foot Locker logos, social media handles, and text indicating the limited release of ASICS Gel-Lyte Snake Pack, exclusive to Foot Locker in Europe starting April 11, 2018.

Rendering reptiles

For Asics’ exclusive Snake Pack, we went darker. Design, live motion and photography showed off the collection’s crafted materials, with snakes slithering around snakeskin sneakers.

Shareable motion assets and an Instagrammable early-release pack for VIP snake sneakerheads built excitement and drove traffic into stores, where customers couldn’t miss the reptilian range.

Open black and red ASICS Snake Pack shoe box with images of a red snake on left and a black snake with red tongue on right, next to a pair of red sneakers with snake-scale texture inside the box.

Box for Asics Snake Pack sneakers with a red card on top displaying the Asics and Foot Locker logos, social media handles, and text indicating the limited release of ASICS Gel-Lyte Snake Pack, exclusive to Foot Locker in Europe starting April 11, 2018.

Display of ASICS sneakers in red and black colors with a large promotional poster featuring a coiled snake wrapped around the shoes and the text 'ASICS SNAKE PACK' inside a modern shopping mall.

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