The Glenlivet: Founder's Reserve

With a global tea industry worth over $73 billion and millions of drinkers choosing tea over a dram, The Glenlivet wanted in on the cuppa action. We brewed up a tea and whisky mash-up collection for the Founder’s Reserve

range, developed the serves and made ‘how to’ videos for social. Launched into the right occasions, it introduced The Glenlivet to new audiences and won over tea and cocktail drinkers.