QA: Powering Potential

QA is the UK’s leading training provider, with over 2,100 employees and clients including Google, Microsoft and Oracle. Its world is technology, a stark contrast to its inspirational training programmes, and its brand was ‘dull, corporate and disjointed’. We cut through the complexity to find a simple, robust idea: the true value at the heart of QA is human -
the power to change lives and fulfil potential. The new positioning and identity changed how QA is seen, inside and out. In QA’s words, it ‘makes us proud’ and ‘has changed the way we do business’. We’ll take that!