Ringnes: Making History

How do you tell a compelling story for a beer brand in a country with an alcohol promotion blackout? We redesigned everyone’s favourite Norwegian beer, keeping Ringnes’ Oslovian heritage and brewing expertise while updating the design for its new ‘social brand’ positioning.

In a tightly restricted market, the pack is the most important touchpoint. So we dug into Oslo’s history, culture and beers, and drew on the skyline, the iconic brewery and historical city design cues to create packaging that tells stories and gives you everything you need to know.