The Glenlivit: Cocktails to Match your Mood

We’ve all got a go-to tipple, a preferred pint or a chosen cocktail, and familiarity can stop us trying something new. To support The Glenlivet’s mood app, which suggests a flavour for every frame of mind, we created a taste-led ‘Hometainment’ concept with three ‘drink from home’ serves to match your mood, in limited edition GWP packs. Our global activation toolkit gave markets the messaging, assets and guidelines to create great home drinking experiences.