Beefeater: Fire Eater

We built on Beefeater’s seasonal serve strategy to target winter occasions with the Fire Eater, a festive hot serve with cinnamon, apple and toasted marshmallows. We created a series of annual 360° activation, this one featuring a Beefeater Winter Market themed around famous London locations. It created highly shareable, sociable ‘moments of conviviality’ for consumers around the world.