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Beefeater: Fire Eater

A red Beefeater London mug with apple slices inside sits on a wooden coaster on a rustic wooden table. Next to it is a bottle of Beefeater London Dry Gin. To the right, there is a whole red apple and more apple slices. The background is warmly lit with candles and festive holiday decorations including holly leaves and berries.

Ho Ho Hot Gin


We built on Beefeater’s seasonal serve strategy to target winter occasions with the Fire Eater, a festive hot serve with cinnamon, apple and toasted marshmallows. We created a series of annual 360° activation, this one featuring
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a Beefeater Winter Market themed around famous London locations. It created highly shareable, sociable ‘moments of conviviality’ for consumers around the world.

A red Beefeater London branded mug with slices of red apple on the rim, sitting on a wooden coaster, next to a clear bottle of Beefeater London Dry Gin on a wooden table with sliced apples, a whole apple, and holly leaves with red berries, in a warmly lit setting.
Promotional sign for Beefeater London Hot Gin featuring a red mug with the brand name, steaming with skewered toasted marshmallows on top, placed on a wooden surface with ginger root and star anise, against a blurred background of warm festive lights and a clock tower.Promotional display featuring a bottle of Beefeater London Dry Gin alongside two red Beefeater mugs with steaming hot drinks, garnished with cinnamon stick and marshmallows, placed on a wooden surface with festive lights and Big Ben blurred in the background, and text that reads 'Fire up the festive spirit' and 'The spirit of London since 1820'.
Beefeater London advertisement with a bottle of Beefeater London Dry Gin and two red mugs filled with steaming festive drinks garnished with cinnamon stick and toasted marshmallows, set against a blurred background of warm festive lights and decorations, with the text 'Fire up the festive spirit' and 'The spirit of London since 1820.'
Three people enjoying a meal at a table with plates of grilled vegetables and polenta fries, holding red Beefeater London mugs with skewers of marshmallows, while one person wears a red Beefeater London sweater.Hand holds a tall red and white Beefeater London box decorated with geometric patterns, snowflakes, a silhouette of a Beefeater guard, and a London taxi icon.
Smartphone screen showing an Instagram story by beefeatergin with an image of hands toasting a marshmallow on a skewer over a small metal container, text reads 'TOAST YOUR MARSHMALLOW GARNISH' and 'SWIPE UP' on a red background at the bottom.Red Beefeater London gift box open to show festive items including a bottle of gin, two red mugs, dried ginger, spices, matches, a pair of red gloves, and a red knit sweater, with a card detailing the contents and the phrase 'Fire up the festive spirit' on the box.
Black and tan dachshund sitting on a wooden floor wearing a red knitted sweater with white and dark blue patterns including snowflakes.Red Beefeater London gift box open to show festive items including a bottle of gin, two red mugs, dried ginger, spices, matches, a pair of red gloves, and a red knit sweater, with a card detailing the contents and the phrase 'Fire up the festive spirit' on the box.
A small wooden market stall decorated with festive lights and garlands, displaying red Beefeater London branded sweaters, jars, and bottles inside, illuminated at night.Person holding a red, black, and white sweater on a wooden hanger, with 'BEEFEATER LONDON' written on the front, displayed among similar sweaters on a clothing rack.
Nighttime outdoor holiday market space decorated in red with lights and festive wreaths, featuring a two-level Beefeater branded booth with the sign 'Fire Up The Festive Spirit,' seating areas with fire pits, and people dressed warmly enjoying the scene, with the London city skyline in the background including The Shard.

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