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Foot Locker: Velvet Pack

Display of various sneakers on black shelves in a store, including black, white, pink, and green styles, with a central vertical poster reading 'Iconic Velour' showing a white sneaker surrounded by white smoke.

Adidas'
luxury line


For the exclusive Velvet Pack, we created a world of velour indulgence, decadence and comfort. Ethereal dreamscape video and social assets showed off the high-end footwear and every velvet touch.

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Display of various sneakers on black shelves in a store, including black, white, pink, and green styles, with a central vertical poster reading 'Iconic Velour' showing a white sneaker surrounded by white smoke.
Young woman with curly blonde hair sitting on a curb in sunlight, wearing a white sleeveless top, black pants, and white Adidas sneakers with black stripes.Young woman with curly blonde hair wearing a white Adidas t-shirt, gray skirt, and white sneakers sitting on a brick wall outside with greenery in the background, smiling and looking to the side.

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Let's elevate your brand

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