Ballantine's: Dive In

Ballantine’s wanted to carve out a niche for its B7 American Whisky by owning the space where classic Scotch cool meets irreverent American attitude. We created the Ballantine’s Dive Bar and asked everyone to ‘Dive In’. The concept came to life through dive bar activations, a burger collaboration with Patty & Bun and plenty of On and Off Trade touchpoints. Pernod Ricard still holds the toolkit up as best practice.

Crodino  is a classic Italian non-alcoholic aperitivo launched in 1065, with a secret  recipe that’s never changed. Well known at home but little known elsewhere,  and with real heritage unusual in its category, owner Campari Group wants to  make Crodino the world's no.1, but Crodino needed a new identity to appeal to  Gen Z and fuel global growth. Today’s young consumers live in a complex world  and want respite from doom and gloom; we saw an opportuniuty for Crodino to  be the provider of little moments of joy. The ‘Open Sunshine’ creative  platform builds on Crodino’s existing brand assets and personality, with a  hint of 70s feel-good vibe, leaning into positivity and letting in the light.