Tinnitus UK: Making Waves

We gave the British Tinnitus Association, the UK’s only tinnitus-focused charity, a new name and look. We dug deep into the organisation and listened to some of the 7.6m people in the UK living with tinnitus. Following some bold strategic recommendations, we overhauled the brand with a new mission and vision, updated the design and changed the name to Tinnitus UK. The colour palette is accessible for people with visual impairments, and the new identity stands out across digital and social. The logo turns the double ‘N’ into sound waves, disrupting the core to show how tinnitus interrupts unexpected moments. A solid, safe edge represents the relief Tinnitus UK brings.