Netflix: Stranger Things

To mark the release of the fifth and final season, our challenge was to translate the unmistakable Stranger Things identity into an experience that captures attention, immerses fans in the brand and drives merchandise sales in a diverse range of retail environments around the world.

The brief: create a scalable, modular retail toolkit that helps retailers bring the world of Stranger Things to life and drives merch sales, whatever their space or budget.

The design draws on the show’s iconic opening credits, creating a cinematic retail world that intrigues through a logo reveal and invites fans inside Stranger Things. Heroing the recognisable palette, typography, characters and props, we bring the series’ aesthetic into physical retail, creating an immersive, authentic experience that makes fans want to own a piece of it.

Designed to work across a wide variety of retail environments, the toolkit offers a flexible suite of solutions to suit different spaces, scales and levels of investment.

From fully dressed shop-in-shop concepts and large-scale installations to mid-sized executions and quick wins like shelf strips, wobblers and digital banners, every element works together to create a cohesive experience. Retailers get everything they need to make an impact, and the world of Stranger Things stays instantly recognisable wherever fans find it.

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