Ballantine's: Dive In

Interior view of a stylish whisky bar with a long counter and seven black stools illuminated by red lighting. Behind the bar, shelves are lined with rows of whisky bottles. Neon signs display the words 'WHISKY' on the left, 'BAR' on the right, and 'Ballantine's American Barrel DIVE IN' in the center above the bottles. An American flag hangs on the right wall and a yellow flag with a red lion emblem on the left wall. Various framed pictures and decorative items adorn the walls on both sides.

Scotch whisky,
American attitude

Ballantine’s wanted to carve out a niche for its B7 American Whisky by owning the space where classic Scotch cool meets irreverent American attitude. We created the Ballantine’s Dive Bar and asked everyone to ‘Dive In’. The concept

came to life through dive bar activations, a burger collaboration with Patty & Bun and plenty of On and Off Trade touchpoints. Pernod Ricard still holds the toolkit up as best practice.

Dimly lit pool hall corner with a billiards table set for a game, two pool cues resting on the table, a triangle rack of colorful balls, several black bar stools, a neon sign partially visible on the brick wall, and a classic jukebox glowing in the background.

Billiard balls arranged in a wooden triangular rack on a black pool table, showing a mix of solid and striped balls with visible numbers including 1, 3, 5, 6, 10, 13, and others.

Display of seven Ballantine's 7 American Barrel blended Scotch whisky bottles illuminated by neon outlines with a large neon number 7 behind them and the words 'DIVE IN' glowing red on the front of the black stand, set on a reflective surface against a brick wall background.

A set of table tents and coasters on a metal surface featuring Ballantine's 7-year blended Scotch whisky with a drink and a burger image with text promoting 7AT7 special offer for £7 from 7 PM to 8 PM and the slogan 'Big flavours deserve a sweet finish'.

Small wooden stage with a microphone on a stand, two guitars (one acoustic, one electric), and two amplifiers against a brick wall featuring a neon sign reading 'Ballantine's American Barrel DIVE IN' and a poster for Stanley Kubrick's Full Metal Jacket.

Bottle of Ballantine's Blended Scotch Whisky aged 7 years displayed on a wooden stand with neon lighting outlining the bottle and the words 'DIVE IN' illuminated in red on the stand.

Three tabletop promotional tent cards on a bar counter with a brick wall background, advertising Ballantine's American Barrel Dive In cocktails. Left card lists seven cocktails with names and small images: Ballantine's Finest Shake, Ballantine's On The Rocks, Ginger Ale, Berry Beer, Whisky Sour, Orange Highball, Grapefruit Highball. Middle card shows a bottle of Ballantine's 7 American Barrel and two burgers with the text: Big flavours deserve a sweet finish. Right card promotes 7ATT, featuring a cocktail glass and text offering seven featured cocktails for £7 from 7pm to 8pm.

Night view of Ballantine's American Barrel Dive In bar with neon signs including a large '7' and 'OPEN' arrow, outdoor seating with high stools, food truck, and illuminated bar shelves displaying bottles.

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