Honda: Type-R

White Honda Civic Type R with illuminated rear lights parked inside a metallic tunnel lit with red and blue lighting, a person walking towards the bright tunnel exit in the background.

The hatchback
with racing in its DNA


Engineered for power, Honda’s high-performance hatchback needed a new look and feel to match its energy and reignite the fire amongst driving enthusiasts.

We dialled up the driving appeal on this one, adapting  photography and visual tonality with a sleek racing style to turbocharge Type-R communications.

Multiple open automotive brochures and magazines with images and text about a car model, displayed on a red background, showcasing car exterior shots, interior features, performance, color options, and engine details.
Stack of three black brochures featuring a white Honda Civic Type R car front view, set against a red background with a tunnel effect graphic behind the car.Person wearing beige pants and black sneakers leaning against the front side of a white Honda car with black alloy wheels and red brake calipers in a dimly lit garage.
Close-up of a black mesh grille badge on a car interior showing Type R Civic badge with unique code R-00223.
Interior of a modern Honda car showing a black suede steering wheel with red Honda logo, digital instrument cluster, touchscreen infotainment system, climate control dials, and red seats with matching red floor mats.White Honda Civic Type R hatchback speeding on a road with blurred background of a concrete wall and metal structure.
White Honda Civic Type R with illuminated rear lights parked inside a metallic tunnel lit with red and blue lighting, a person walking towards the bright tunnel exit in the background.

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