Jameson: Makers Series

We helped Jameson tap into the craft drinks trend with the Makers Series, encouraging Jameson’s LADS to buy better. A distiller, a cooper and a blender from the factory each created
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their own Jameson blend, celebrating how distillation, cask selection and blending shape the final spirit. We named each blend after a tool of the trade, told the makers’ stories and launched the bottles with bespoke tasting activations.