The Glenlivet

We've partnered with The Glenlivet to bring to life the brand's disruptive 'Original by Tradition' platform through a series of global activations. Our work is all about challenging preconceptions of single malt, encouraging consumer to re-appraise the category through innovative serves, line extentions, limited editions and disruptive experiences. We've developed serves and strategies, created assets and campaigns and rolled out global toolkits. Here are some snapshots of our original work for a traditional brand...