Jameson

As Jameson’s lead global BTL agency for 10 years, we played our part in the brand’s stellar growth. We led BTL strategy as part of an all-agency team, creating dozens of global activation campaigns and toolkits for seasonal events, serves, new formats and line extensions across On Trade, Off Trade and Ecommerce. Here's some of the work that ‘widened the circle’ for Jameson...

120%

Annual sales volume uplift

30+

Toolkits

130

Markets

Projects

Jameson: Caskmates

Activation
Experiences
Strategy
See Project

Jameson: Ginger & Lime

Activation
Experiences
Strategy
See Project

Jameson: Makers Series

Activation
Experiences
Strategy
See Project

Black Barrel: Fired Up

Activation
Experiences
Strategy
See Project