Foot Locker

Designing something darker for the exclusive Asics Snake Pack, we combined design, live motion and photography to create a realistic rendering of snakes wrapping around sneakers, showing off their features differently, for a unique campaign.

Highlighting the collection’s craft materials and design, we created an early release Instagrammable pack, exclusively for our VIP snake sneakerheads, driving excitement and gaining likes for our upcoming release.

The ultimate in velour indulgence, we created a world of decadence and comfort to launch the exclusive Velvet Pack. Highlighting the high-end nature of the footwear, and all the velvet touches that make the range through ethereal dream-scape video and social assets.

Tasked with getting Foot Locker’s curated collection in front of their sneaker-mad audience, we put the classics on stage, with a flexible platform highlighting the heritage of Foot Locker's most infamous sneakers.

Getting technical with design, we released the sneakers with all their features, showing everyone the incredible engineering behind every iconic shoe. Who said history was boring?

Bringing liquid metal to urban 3D design, we created a campaign world of copper, silver and gold metallics.
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Mapping the consumer journey through POS, we lit the way with shining design at every touchpoint, putting the sneakers on stage for purchase.