The Glenlivet

With the global tea industry valued at over
$73 billion, The Glenlivet decided to get in
on the action, creating a tea and whisky
mash-up collection.

Launching the serve in the right social occasions, we introduced the whisky to a
new audience, converting cocktail and
tea drinkers to the side of the single malt.

Crafted with London-based sustainable packaging company Notpla, The Glenlivet developed three Scotch-based pods, packaged with edible seaweed, that dissolve into glorious ready-to-drink cocktails.

A bit different for the single malt world, but bang on brand for The Glenlivet, the vegan and gluten-free collection made its debut at London’s Cocktail Week.
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‍Working with The Glenlivet on the global launch, we showed everyone the new way to enjoy a single malt.

We’ve all got a go-to tipple: a preferred pint, a chosen cocktail. But sometimes the barrier of familiarity stops us from trying something new.
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Supporting The Glenlivet’s mood app, suggesting a different flavour for every frame of mind, we created a taste-led 'Hometainment' concept, crafting three ‘drink from home’ serves, made to match your mood. Designing all the touchpoints for an elevated home drinking experience, we created limited edition packs, with GWP.