Everything you need to know is on the can
Ringnes Brand Refresh cans.
How do you tell a compelling story for a beer brand in a country with an alcohol promotion blackout?

Making history

Redesigning everyone’s favourite Norwegian beer, we kept Ringnes' Olslovian heritage and traditional brewing expertise, updating
the design to reflect their new social
brand positioning.
Ringnes can Redesign line up.

Creating distinctive brand assets

Combatting the restrictions around Norwegian alcohol marketing, we recognised the importance of pack design as the single most important touchpoint with consumers.

Researching Norway’s capital, history, culture, and beers, we brought heritage design back in brand. Drawing inspiration from the skyline, iconic brewery, and historical city design, to create cans with everything you need to know on the tin.
Ringnes brand guidelines.
Ringnes beer pour.