Beefeater

Retaining the brand’s British depth, and capturing the zeitgeist of current London, we embodied the 'now' of Beefeater.

Designing every element with a nod to urban life, we kept the original inspiration of ‘The London Brick’ (it’s an icon after all), updating the typeface, colour palette, design, and crafting new illustrations to modernise the brand.
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Building our brand world to launch every flavour.

Introducing gin as a winter serve, we reimagined festive drinking with the ultimate Christmas cocktail experience.

Launching Fire Eater – our cinnamon infused hot serve with toasted marshmallows – we created the Beefeater Winter Market. A Christmas activation, themed around various London locations, with highly shareable and sociable moments of consumption, across multiple touch points.

To help Beefeater get a slice of summer, we created Beefeater Ginita. A remix of refreshingly simple gin cocktails (mixing Granita with gin), for bar or home BBQ. Launching globally, we built a 360° campaign toolkit, with trade, digital and social assets, influencer kits and pop-up experiences.

In a category that rarely does limited editions, we collaborated with London-based mural artist Lakwena, remodelling our bottle and packaging, with a 360° campaign capturing the attention of the Urban Explorer with vividly different design.