Ballantine's

For consumers not familiar with the drink, the world of whisky can appear impenetrable and intimidating. We were asked by Ballantine’s to develop a platform that breaks category norms and would make whisky more accessible for those who wouldn’t typically choose the drink.

Building on their 'True Drinks' platform, we developed on- and off-trade toolkits that brought their ‘whisky for everyone’ brand essence to life. We created the ‘our whisky, your way’ concept, inviting consumers to indulge in whisky however best suits them.

Inspired by their 'Stay True' motto. Ballantine's has partnered with icons of the music industry (fellow pioneers and breakers of boundaries) for their True Music platform.

For the first True Music partnerships, Ballantine's worked with AC/DC and Queen to create limited edition packs of their finest whisky. We created global toolkits for on-and-off trade touch points, incorporating each band's iconic assets and giving consumers a backstage pass to a legendary collaboration that rocks.

By owning the space where the classic cool of scotch whisky meets the irreverent American attitude, Ballantine’s could carve out a niche in a complex world of whisky. We developed the platform ‘Dive In’ for their B7 American Whisky, building on this clash and inviting everyone into the Ballantine’s Dive Bar.

The platform was realised through an immersive dive bar activation, a burger collaboration with Patty & Bun, and a multitude of on- and off-trade touchpoints.