I ran a marathon last year. It had always been on my bucket list, so ticking it off was very satisfying. In all honesty, I haven’t run that much since. I am still looking for my next challenge.
You can't go wrong with a good old-fashioned, best paired with old-school gangster films. I would recommend Goodfellas or The Godfather.
This is a surprisingly hard question. As a strategist, I enjoy working with brands from any industry, category, or geography. That's the beauty of being a strategist—getting immersed in businesses and cultures that aren't your own. That being said, I do like brands that push boundaries, whether from a purpose, cultural, or innovation perspective. Tony's Chocolonely and Ben & Jerry's are two purpose-led brands that I think would be fun to work with. I also love working with startups and scale-up brands. Working directly with founders is very fulfilling, and there is always a lot of energy and passion for what they do.
The "Looks Like Guinness" campaign was great. Every time I saw it, I was reminded of how much I love Guinness. I love any Nike campaign; they know exactly what their consumers are thinking and feeling and tap into cultural moments at the perfect time, which is hard to do.
The rebrand for Oatly is epic; it completely changed the brand from being a drink that looked quite technical to something full of emotion and energy. Skims by Kim Kardashian is a great brand; I love how the visual identity is so connected to what they do. ITV X was a great new brand to come out recently. Other great branding projects I love are the San Diego Zoo and Surreal.
