Dirtbag bar is a new, clean, light, chewy, chocolate bar made with organic whole food ingredients and without the added sugars, powders, oils, or syrups. Created as part of a mental health fundraising project, 1% of all sales will be donated to supporting mental health initiatives, a cause close to the founder’s heart.
One of our clients within the Pernod Ricard portfolio, Beefeater Gin, have released their latest flavour variant - Rhubarb and Cranberry in the UK. Driving innovation in the category, the new flavour combination uses classic botanicals, juniper, and citrus to create elevated flavour profiles, for a younger generation of Gin drinkers.
Two companies both well known for their ethics - Tony’s Chocolonely and Ben & Jerry’s, have collaborated to help support the end of modern slavery in the cocoa industry. The partnership will see the ice-cream brand adopt Tony’s Open Chain of sourcing principles to improve working conditions for farmers. Both brands will also release new products inspired by each other, that include a unique ice cream flavour and two chocolate bars.
Rather than compete in the crowded hard seltzer market, Tito have released a novelty ‘hard seltzer’ – an empty can, without any of the ingredients. Encouraging consumers to make their own ‘better tasting seltzers’ using Tito’s flavoured vodkas, the novelty stunt also has a purpose driven element behind it, with all net profits going to the customer’s choice of charity partner.
Chemistry Gin was created by a biochemist, bringing together science and nature, with a vision to support women in science careers through profit donations. Distilled in New Zealand, the Dry Gin is infused with sustainably sourced botanicals, including Sichuan peppercorns, sage, and seaweed, all bottled in 100% recycled glass.
