Oops! Something went wrong while submitting the form.

Show Me What's Hot: The coolest ice cream innovations

Ice cream has long been a beloved indulgence and a focus for innovation, from creative flavours to imaginative new formats.

As summer approaches (where we are in London, at least), the industry is producing a wave of exciting developments.

Get the scoop about brands that are pushing the boundaries of ice cream, introducing us to a whole new world of forms, flavours, textures and experiences.

Show Me: Customisable Innovation

1
Image source: Ninja

If there is one thing that Ninja knows how to do well it’s to create a best-selling appliance. Their latest ice cream maker allows consumers to easily create their very own ice cream sensations in under 24 hours. Taking TikTok by storm, the hashtag #ninjacreami has received 485 million views and growing…

Show Me: The plant-based evolution

2
Image source: Cado

Word on the street the vegan bubble has burst…but this avocado-based ice-cream (yes, you’ve read correctly,) is the newest vegan innovation. Cado comes in a healthy range of ‘free from’ flavours that are low in calories, sugar and with a natural ingredient list. Its flavour range varies from java chip to cherry amaretto.  

Show Me: Where cream meets culture

SMWH ICE CREAM
Image source: Malai

Malai’s handcrafted ice cream showcases the nuances of South Asian Cuisine, with an impressive cream of the crop list of flavours that gives consumers a handcrafted flavour innovation experience.

Not to mention the authentic look to the packaging, with a colourful nod to its roots.

Show Me: Ice cream craftsmanship

3
Image source: Supermoon Bakehouse

Supermoon bakehouse artisanal creations is a collision of two iconic worlds - pastries and ice cream. We’ve seen ice cream feature in sweet treats over the years from cakes to sandwiches, but not pastries.

Show Me: Novelty Delights

6
Image source: SoraNews24

Pino is Japan’s most popular ice cream; they’ve teamed up with gaming icons Super Mario brothers on this bite sized, limited-edition ice cream. We’re seeing a trend of brands create novelty forms of the sweet treat.

Show Me: Japan’s Flavour Fusions

5
Image source: Guinness World Records

Cellato, the newest mouth-watering dessert has recently won the Guinness world record for the most expensive dessert costing a whopping $6,380, per scoop. The ingredients list features actual gold, a very rare white truffle, sake less and parmigiano. We can’t say we’d be first in line to buy, but luxury still has a place even in a cost of living crisis.

Until next time

Whether you’re looking to explore potential partnership opportunities, discuss industry trends, or simply chat to one of our team, we’d love to hear from you. Contact andrew.mitchell@missouri-creative.com for enquiries.