For our most recent project with Beefeater we were tasked with creating the Brand Identity and drinks strategy to launch Beefeater’s most recent flavour variant Zesty Lemon.
Heroeing the refreshing new liquid with a 360-campaign platform, the Brand Identity celebrates ‘A Zest for Life in the City’, with a launch toolkit that includes a suite of on-trade, off-trade & homtainment assets, lifestyle and serve imagery.
Check out the features above to see how we captured the true essence of Beefeater as ‘The Spirit of London’.
Murielle Dessenis, Global Brand Director, comments: “We created Beefeater Zesty Lemon with our Urban Explorers in mind because it delivers the refreshingly balanced and natural taste they seek. Missouri understood that for these consumers, taste and visual are king and it was integral for us to convey this through both the assets and drink strategy needed for launch. Our new Flavoured Gin is not only vibrant and perfect for Instagram, but citrus has always been at the centre of Beefeater, making it a perfect fit for the brand!”
