The Glenlivet Below-the-line projects

Delivering multiple projects for The Glenlivet from POS concept development toolkits, to packaging and video content for social.

We started working with The Glenlivet in 2018, and have since delivered multiple projects; from POS concept development toolkits, to packaging and video content for social.  

The Glenlivet initially came to us with a challenge to develop a serve activation toolkit that supported their new global positioning - ‘Original By Tradition’ - by demonstrating that The Glenlivet is a brand that challenges the conventions of the category and behaves in an original and disruptive way. 

Since then we have gone on to develop the Ice Ritual toolkit, a reimagining of the perfect serve; neat, with water or over ice, a unique and ownable ritual that creates a simple yet a sophisticated theatrical experience.

Additionally, we have developed the positioning and packaging for The Glenlivet Capsule Collection – a totally new approach to enjoying a whisky cocktail – The Glenlivet way.

Summer Tea Collection

Born out of the insight that the global tea market is expected to be valued at over $73billion in 2024, we worked with The Glenlivet to develop new tea serves for their Summer Collection. The tea and whisky combination enforces The Glenlivet’s tradition of breaking tradition; a brand that is unafraid to mix things up.

The new serves recruit new drinkers, strengthen the brands position in premium socialising whilst adopting new occasions and claim the Single Malt highball serve.

Serve Ritual Videos

Bringing to life the new Summer Collection serves, we oversaw the production and art directed the video content for sharing across The Glenlivet social media channels. Click the play button to watch the summer serves in action.

Ice Ritual Toolkit

Since starting to work with The Glenlivet in 2018, we have gone on to develop the Ice Ritual toolkit, a reimagining of the perfect serve; neat, with water or over ice, a unique and ownable ritual that creates a simple yet a sophisticated theatrical experience.