Insights Piece: The Rise of NOLO

Insights Piece: The Rise of NOLO

This insight piece is on the rise of ‘No’ and ‘Low’ alcohol. We’ve focused on three behavioural pillars that are having the most notable impact and are boosting growth in the category, both for NOLO brands and for the alcohol brands that are succeeding at reinventing their offer: ‘Wellness’, ‘Brand Me’, and ‘The New Counterculture’. We investigate how brands are adapting and in turn influencing new behaviours through design – from product and experience, through to purchase.

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